Business Strategy

What is An Online Business Manager (OBM) And Do You Need One?

I'm Aurelia!

Hey I’m Aurelia, your Kajabi expert and website designer. My mission is to guide and support passionate entrepreneurs like you on a path to fulfilling web and course design that incorporates your unique story and reaches the people you seek to serve. Design that is creative and thoughtful to the vision and audience of your business. 

hey there

Get My Pricing Guide 


So, what IS an Online Business Manager, anyway?

An OBM manages online based businesses, including the day-to-day management of projects, operations, metrics and team. The role of an OBM is to make sure the right THINGS, get done at the right TIME, in the right WAY and by the right PEOPLE.

Instead of helping you with a simple task or two on a piecemeal basis, an OBM can assume many everyday managerial and operational functions for your online venture so that your energy can be spent on things that you alone can address. The coordination and execution of multiple facets of your operations is how an OBM takes things off your plate.

Do you want to reach out to multiple Virtual Assistants to provide social media management, respond to emails and research relevant business topics, with little to no synergy between them? Or would you rather utilize a qualified OBM that can handle all these tasks while maintaining your cohesive direction throughout? Plus, your OBM could also provide other services for you, such as:

    • We’ll work in your business so you have the time to work on your business. Our team will create the right strategist to move your business growth in right direction.
    • Whether online or in person, an OBM can help you design and manage your upcoming event. We’ll strategize and create a plan that increases event attendance.
    • Stop drowning in to-do’s. We’ll create the right project management system to help you and your team refocus and meet your deadlines.
    • We find the best tech stacks to automate your business. Then we deign the right SOPs to organize your business to get the job done effectively and efficiently.
    • Managing the day-to-day of several employees and contractors can be a daunting task. We help you manage your entire team so you can focus on business growth.
    • From pay-per-click ads and social media to content creation and website development, an OBM can focus on the creative needed to brand and grow your business.

But do YOU need an OBM?

Contracting with an Online Business Manager is a move you should seriously consider, and hopefully before the demands of running your business start to become overwhelming. You probably chose to become an entrepreneur to gain more flexibility and freedom in your life while also earning income from work you likely enjoy. But as any entrepreneur can attest, sometimes the nuts and bolts of keeping up with every detail yourself consumes more and more of your time and effort. Before you know it, you have become a stressed-out worker bee instead of a CEO realizing the results you had envisioned.

Think about how much energy you spend on mundane operational tasks, because that is about how much energy utilizing an OBM can give back to you. Just imagine all the ways you could reinvest that energy into your business!

You could reassess what is working or not for your business and decide how to reallocate resources towards shoring up weaknesses and/or focusing on areas of potential growth. You could analyze your financial expenditures to find opportunities for greater efficiency or cost savings. You could discover the time to take on more clients and expand your customer base. You could branch out into additional services or products to add new streams of revenue. You could generate new client leads or refine your messaging to better reach your target market. You could develop new skills or earn relevant certifications, thereby gaining increased credentials in your field and raising the rates you can command for your services. You could refresh a website, business logo or overall branding image that has grown stale. The possibilities are endless!

Don’t leave work-life balance out of the equation, either. One of the primary reasons for starting your own business is to get out from under the restrictions of most jobs or careers, and an OBM can be your ticket to that independence. You can use your new-found free time to recharge your mental and physical batteries, spend more time with family and friends, or take time off to enjoy activities you have been dreaming about or putting off. Go ahead and live the entrepreneurial life, but avoid the burnout that many experience.

And let’s be honest…

You don’t need me to tell you that almost nobody is good at EVERYTHING. We all have our own set of strengths and weaknesses. Hiring an OBM is an effective way to hand off the tasks with which you struggle to somebody with more expertise or proficiency. It is a sound executive decision that, even if you did nothing else, could make your business run much smoother and make your life a whole lot better by extension.

As you can see, an Online Business Manager offers a wealth of benefits for nearly any entrepreneur or business owner. If you feel like you are struggling to keep up with your day-to-day tasks, if you realize that you spend more time operating your business than you do nurturing it, or if you simply wish to carve out more quality time away from your hard work…perhaps an OBM is just the solution you need!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *





This FREE interactive guide combines sales theory with my proven formula for high-converting sales pages so you can customize your very own. Includes what makes a sales page great, key features, plug-and-play structure, and a final checklist. 

Convert more clients, make more sales and optimize your next launch with this expert design and copy formula. 

Money Making

Strategically mapped, conversion-first, all in the details.
End-to-end, custom Kajabi website, sales page and marketing collateral design to bring your next launch, program, or business move to the forefront. Includes strategic design and layout, and SEO-driven pages.

Kajabi Website Design & Marketing Collateral 

website Design

Done-for-you, expertly curated, executed with purpose. 
Comprehensive, tailored Kajabi course creation to showcase your expertise and leverage your knowledge. Includes strategic curriculum design, content support, and all you could ever need to plan, create, and launch your course!

Kajabi Course & Membership Creation

Course Creation

let's work together

The end-to-end Kajabi support that gets it right from the start so you can launch with peace of mind. 

let's do this


Hi, I'm Aurelia,
Your Kajabi Expert and Web Designer.

I’m Aurelia Lane, and I deliver premium Kajabi website design and marketing collateral to visionary online business owners across the world. Spurred by my passion for storytelling, strategy, and stunning design, my services are made for the fearless entrepreneurial women ready to make their mark online in a way that’s ‘oh-so-them’. 

Learn more