The ultimate goal of every business website is to generate leads and convert customers. Having an optimized website can make the difference in the customer experience and the amount of traffic you
receive to your web pages. How do we know that the changes we’ve made will attract converting
customers? It may seem like the least attractive way to test a theory, but simply by “trial and error.” There
are a plethora of ways that you can transform your website into one that works for you and not against
you!

1. Eliminate Unnecessary Elements

In order to have a more converting website, customers must feel comfortable when navigating your page. Oftentimes, this comfort stems from website usability. Let’s address it, your navigation is one of the more eye-catching elements on your website. It plays an important role in helping the customer access your site and build comfort. However, your navigation page can also slow down converting customers by driving visitors to your other amazing pages instead of where you want them. When building out your navigation, make sure that you are highlighting where you would like customers to spend most of their time!

2. Add Testimonials and Reviews

In the busy world of online shopping, people want reassurance that the product or service that they are investing in is worth the money. Believe it or not, online reviews and testimonies have a powerful influence on whether or not someone will make a purchase. According to the Local Customer Review Survey of 2022, 49% of customers trust reviews as much as personal recommendations from family and friends. Reviews and testimonials help you build trust with your customers and encourage them to take action.

3. Strengthen Your Call-To-Action Strategy

A strong CTA strategy is essential to having a more converting website. Your CTA should be clear, visible
and easy to follow. When building out your CTA on your website, aim to use buttons. Buttons can allow you to be more creative in your converting process and its easier to use (plus people are more inclined to click a button over a link).

4. Test Videos in Addition to Images

Remember that “trial and error” process I spoke about earlier? A converting website is always one that makes updates and tests new ways to spark curiosity in its visitors. Videos and images are always a reliable way to capture someone’s eye. The question is, which is better? Research suggests video ads can increase purchase intent by 97% and brand association by 139%. So, next time you’re updating your website, test the impact that video content has on your website visitors.

5. Make Sure Your Website is Mobile-Friendly

The number of people using their mobile devices to access the internet is increasing. Last year, 4.32
billion internet users accessed the internet through mobile phones. In Jan. 2022 it was reported that 4.95 billion people around the world use the internet. This means that nearing 90% of the worlds internet user population has or is using a mobile device to access the internet. Your website needs to be optimized for mobile or there’s a big chance visitors will miss out on some exciting things you have to offer!

6. Have A Clear Brand

Branding is more than just a logo and color schemes. At its superficial level, all brands should have visuals to convey your messaging, but for a more well rounded perception of a brand you need to consider the core of your business and what that looks like for your customers. 77% of consumers buy from brands who share their values. It would be worth it to put in extra energy in defining what your brand stands for, in order to attract your ideal converting customers.

7. Create A Sense of Urgency

Creating a sense of scarcity is a good tactic to use for a more converting website. When people are under the impression that something of value is running out, they naturally fear they will miss an opportunity if they don’t participate. One great element that can be added to your website to help you create a sense of urgency are timers or countdown clocks!

8. Use Trusting and Engaging Visuals

Visitors tend to feel more engaged with a website if they see pictures of people who are in a good mood.
The reason upbeat pictures work in sales is because smiling appeals to the emotions. People are more likely to engage with something that makes them feel good.

9. Seek Feedback from Customers

One of the best ways to learn about what is and isn’t working about your converting strategy is by simply asking your audience. Customer feedback can offer an insightful look into your customer journey and reveal areas that can be improved or highlighted!

10. Add a Pop-Up to Your Site

Adding pop-ups to your website can be beneficial to improving your conversion rate. While some people
may find pop-up ads annoying, they can actually help guide customers to insights about your products or services! Pop-ups are a great way to introduce offers and if time correctly can contribute to a wholesome online customer experience!